Rätselhafte Sucht: Unterschätzte Macht der Preisausschreiben

Ein ungewöhnliches Hobby: Bis zu vier Stunden am Tag knobelt Volker Conrad an Gewinnspielen - und gewinnt immer wieder Preise. Aber wieso investiert jemand so viel Zeit dafür?

Von Ute Strunk

Stellvertretende Redaktionsleiterin Leben/Wissen

In der Agentur „Happy Marketing Solutions“ hängen besonders originelle Einsendungen für Gewinnspiele an der Wand. Foto: Dietmar Grünberg — In der Agentur „Happy Marketing Solutions“ hängen besonders originelle Einsendungen für Gewinnspiele an der Wand. (Foto: Dietmar Grünberg)

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Fotos

In der Agentur „Happy Marketing Solutions“ hängen besonders originelle Einsendungen für Gewinnspiele an der Wand. Foto: Dietmar Grünberg

Volker Conrad, der als Abteilungsleiter bei der Kreisverwaltung Mainz-Bingen arbeitet und in Ellern im Hunsrück wohnt, ist Hobbygärtner und liebt Kreuzworträtsel. Foto: SWR

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Leben und Wissen

Rätselhafte Sucht: Unterschätzte Macht der Preisausschreiben